The general code and conventions of a horror movie are: ghosts, apparitions, miracles, gloomy weather, fast paced music for tense scenes, organ music to give suspence or for creepy scenes to give it a spooky feel, dark lighting, deserted places (old houses, forests, fields), villian, victim, hero. I'll take all of these into account when I come to make my horror movie trailer, poster and magazine front cover.
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