The trailer starts off with the production company, like every trailer does. The first image you see is of a dark house in a forest. From this the audience already know the setting for the movie, in a forest. They can also assume by this image that the movie is going to be a horror type. The second image we see is of a girl lying down, as the shot is a close up and just of her we can assume by this that she will be the main character, so in the space of 10 seconds the trailer has told us who the main character is, where its going to be set, and what genre it is going to be. Most of the trailer just shows the main character in it, close up, it never shows properly the villains, as you only see flashes and glimpses of them.
Inbetween the clips there is text shown, this text is put there to give the audience an idea a bit more about the movie, also if there is text on the screen the audience has to be concerntrating on the screen properly to read it, so it makes the audience take in more of the clip.
There's not much speech in the clip, the first sentence of speech in the clip that you hear isn't until 24 seconds, 'whats a pretty thing like you doing here all alone', this is done whilst the screen is black which gives it an earie feeling, it makes the audience question who this man is, the way you hear the voice makes the audience believe that he is the villian. The most effective part of this trailer, i believe, is the speech, 'forgive me father, for I will sin', the music dies down at this part and it is just a close up of her. From the clips before the audience knows something has happened to her, e.g. torture, rape, beaten, etc... so when she says this line, the audience knows that the story is going to change, like the girl has changed herself, then after this the music gets faster and you see a flash of the main character, followed by the villian getting hurt.
The title 'I spit on your grave' shows up 56 seconds in, however it is then followed by another clip, which shows that the title for the movie does not always have to come at the end of the trailer. Then after this it shows 'coming soon'.
I believe this trailer is effective because the audience wants to know more about what actually happened to the girl and what did she do to the villians. It leads a lot of unanswered questions, which will make the audience want to watch it even more to find out. The trailer shows a basic plot; the main character gets attacked somehow, and she comes back to get her revenge.
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