This is a trailer for the movie 'Paranormal Activity', which is supernatural/found-footage movie. This is the trailer used on the actual Paranormal Activity website. This trailer starts off a lot differently to any other horror movie trailers, as it shows a actual audience going into a cinema to watch the movie, it shows the date of when they watched the trailer, and shows the State that they watched it in, convincing the audience that watch the trailer that it is a genuine crowd of people that have never seen it before. Whilst its showing the audience it doesn't have any speech in it, just text that make the audience read it and concerntrate. The text then says 'this is what they saw', and the screen cuts off from the audience in full colour, and shows the audience sat there using a night vision camera, which straight away creates a earie feeling. The text is always white on a black screen so it is easier to read.
The first scene of the movie that you see in the trailer looks like a normal day with a normal couple talking, however when you hear what they are talking about (that they think something supernatural is in the house), you straight away know what the movie is going to be about. You also see the guy holding a hand-held camera and filming through it, so from that the audience knows it is going to be a horror movie about something supernatural in the house, filmed with a hand-held camera, you also see the audience's reaction at this point, and they all look normal.
Shortly after that you see the couple, who we assume are the only characters in this movie, go to bed and the camera goes to night vision, again creating an earie feeling, fourty seconds in you see a few paranormal things going on, such as the light swinging on its own, footprints, bedsheets moving, and the female character claiming something has breathed on her, the camera cuts to the audience to show their reaction. This is effective for the audience that are viewing the trailer as they want to know more about the story, such as what is the supernatural thing, what other paranormal events occur, do they survive, etc... It also lets them see that it is genuinly scary, from the crowds reaction.
The characters speak a lot through the trailer, they usually help to let us know what is going on, such as the footsteps in and none out, the audience most likely would not be observant enough to notice this, so the characters speak at neccassary times. A lot of the noise is screaming, showing that there is a lot of paranormal happenings going on, enough to scare you. The sound that is played in the background is a earie sort of music, it stops on certain points of the trailer which create suspense, and it gets faster as more paranormal happenings are taking place.
The trailer has some more text during it, one that says "'Paranormal Activity' is one of the scariest movies of all times", as the target audience for this movie would most likely be teenagers/young adults that enjoy horror movies, they want to make sure that its target audience knows that it actually is scary.
The title of the movie then shows near the end, which is what most trailers do, following by when it will be released and where, the music stays on whilst this is showing.
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